Pictures belong to Primped and Primed
Mercedes Benz Fashion Festival Sydney included big successful names into their runway shows making more room for independent bloggers in the fashion industry. Not only does this give us something to look up to but also reinforces how bloggers are now taken more seriously (remember THIS article that caused a massive stir in the blogosphere?). That's gotta be good news for the rest of us small scale 'citizen journalists'.
Last year saw five local bloggers making their runway debut as part of Market HQ's spectacle 'Salute the Sun.' This year they upped the ante; an entire show revolved around five of Australia's most recognizable blogger names. They were Margaret Zhang from Shine By Three, Kate Waterhouse from KateWaterhouse.com, Amanda Shadforth from Oracle Fox, Sara Donaldson from Harper & Harley and Zanita Whittington from Zanita. Not to mention they have a reality TV show on The Style Channel called Fashion Bloggers. *cue the envy*
Marvic and I attended MBFFS with a stylish little lanyard hooked around our necks. Although a media pass is not a glittering and exciting piece of plastic that it was two years ago, I still appreciate taking a seat once again in the media riser. While the guests were sitting on comfy chairs, we were fighting for the best spots on the oh-so-coveted stairs. Working as media also gave us incredible insight to the blood and sweat that goes into producing a fifteen minute runway show. A behind-the-scenes post will be uploaded later during the week.
From Camilla and Marc, to Alice McCall and Michel Lo Sordo, the clothes were a beautiful reminder of the Australian design talent as well as the styling flair of the said bloggers. Although these pieces have already been unveiled at Australian Fashion Week earlier in the year, this was the perfect opportunity for the layperson, like you and I, to cast your sights upon exquisite fashion items. These are some of our favourite picks of the night.